In order to obtain a COMPLETE VIEW of what important
improvements are needed in the total supply chain, it is
crucial to include the view of the customers
We want to find out Huawei customers perceptions on:
1. desired wants and needs - from the stage of evaluating to buy a
telecommunication network product to the final stage of using
that product
2. Huawei performance in these areas
3. Best of Breed competitor performance in these areas
The ISC project took 2 approaches:
1. Looking from within, through the eyes of the consultants and the from
internal Huawei's staff observation
2. Looking from without, through the eyes of the customers, who are the
final decision makers of Huawei's success
